Every ending is a new beginning

Dear friends,

Over a year ago, we decided to open up shop in this little corner of the internet to share our love of good coffee with you. We ran some ads, sold some coffee, and discovered that you liked our product, so we quickly began to scale up to support the demand.

Having worked in the tech product space for several years, it was exciting to create a product from start to finish in such a short time span, tweaking each roast to get the tasting notes just right. And you gave us tremendous feedback that was incredibly helpful along the way. We expanded our options by adding more beans from different regions, and saw continued growth as you shared Revayah Coffee with friends and family. We literally couldn’t have done this without you!

Over the past few months, we’ve run into a dilemma. Life has changed: My business partner bought a new house, I (Jon) changed jobs, started a garden, and began opening up our home to others who are wanting to practice the way of Jesus with us. Because of this, I have found myself having to choose between roasting coffee or spending time with my family.

Can I manage this, a full time job, and still be present with my wife and children?

Can I work two jobs and still be unhurried and fully present to those around me?

Will I be able to create the margin needed for others to feel that they’re cared for?

And then I begin to think—5, 10, 50 years from now, what will matter? That the world had good coffee? That we had a lot of money? Or that Jon was present in their lives, able to listen and take time. Someone who could help them see how God was moving in the mundane, seemingly inconsequential details of their lives.

We’ve wrestled with this decision, trying to explore ways to keep the business going alongside our full-time jobs: Could we hire someone to roast or find a private label coffee roaster to outsource operations to? We have also searched for a buyer for the business, but that only took more time only to not materialize in the way or timeframe we were hoping for.

So here we are—a lot of words to explain that Revayah Coffee has closed its doors.

Lastly, we want to say thank you—thank you for believing in our business, thank you for telling friends and family, thank you for the emails, feedback, and kind words. We’ve learned a lot over this past year, and we’re incredibly grateful we got to serve you along the way.

We hope that what God was doing within us overflowed to you, and we’re even more excited about what’s next!

Jon, Kristelle, and Josh